First of all, the secret of customization lies in studying a label that takes into account some usability and communication rules. Here are three key points that will surely help you:

Coloration

Essential for reading the content and positioning the product on the shelves. Very often this value is neglected or the ambient light and the color blending that surround our package are not taken into account. The risk is therefore to produce a beautiful package but which will not be noticed in the general context.

Clarity

Although the distinctive features should mark the product and give it character, it is good to take into account the fact that an exposed content will clearly instill safety and reliability in the consumer, values that often mark the balance on purchases

Creativity

Once the technical obstacles, which must necessarily be taken into account, have been overcome, working to make the presentation of our packaging appealing and creative is a must. It is not necessary to create a work of art, even in this case, since we are talking about a consumer product, simplicity is a must. A good starting point is to think about where it will actually be exposed and who will actually be our consumer. The rest will come by itself.

Here are three good starting points for creating an effective package that has the right satisfaction.

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